Marketing Management | Text and Cases

This book is an attempt to capture and illustrate the trends and shifts in the marketing environment in India, which are driven by the following factors:

Opening up of the Indian economy in the 90s
Entry of multinational companies across industries
Indian information technology space, leading the global change in the digital revolution
The Present Publication is the 3rd Edition, authored by Dr. Tapan K Panda, with the following noteworthy features:

[Simple, Systematic & Comprehensive Explanation] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying marketing. The book tries to explain the subject matter through realistic and practical examples.
[Student-Oriented Book] This book has been developed keeping in mind the following factors:
Interaction of the author/teacher with thousands of students from different students of business schools across the globe
Shaped by the author/teacher's experience of teaching the subject matter to varying levels for more than three decades
Reactions and responses of students have also been incorporated at different places in the book
[Vivid Examples of Marketing Practice in India] The author blends marketing concepts with Indian examples so that the students can find immediate relevance to the Indian marketing environment
[Practical Application & On-field Projects] including internet-based project exercises and case studies to supplement conceptual inputs
[Unique Conceptual & Application Questions] on Indian Marketing