KNOW YOUR BANKING - I -BASICS OF BANKING
Author(s)
Publisher
ISBN
9789350716069
Edition
Reprint 2015 Edition
Pages | Format
-
Approx. Product Size
0.19
The book provides a comprehensive coverage of the principles of banking and other important aspects of banking in India. The subject-matter is wide and covers the following topics :
- Introduction to Banking
- Banking Regulation
- Bank-Customer Relationship
- Types of Customers and their Accounts
- Negotiable Instruments
- Fee-based Banking Services
- Electronic Banking
- Basics of Accounting
- Basics of Bank Marketing
- KYC Guidelines
- Role of DSA/DMA in Marketing Bank Products
The book is a part of the courseware designed for Direct Selling Agents/Direct Marketing Agents keen to make a career in the field. Since the book is basic in nature and requires no prior knowledge of banking it should be useful and of interest to those who are keen to know about the working of banks with special reference to India. This book is the first in the “Know Your Banking” series being launched by IIBF.
